Marketing research can be defined as the process of gathering information of the market in order to sell goods or services. It is mainly done by the organization itself or sometimes by a third party who are specialized in the field of market research. This concept of marketing management helps the students to gain a lot of knowledge regarding the condition of the market and also makes them understand the tips to increase the share of profit. However, some students encounter dozens of issues when they are assigned to execute market research assignments and projects. Not only theoretically, they also get stuck practically into the webs of market research techniques as they are unable to provide the exact amount of data from the rest.
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Executing marketing research assignment can sometimes be a hefty job for the students who are in the field of marketing management. Being the most crucial topic of management, it constitutes about 15-20% weight of the total grade. The topic involves a lot of concepts and terms and hence creates a lot of difficulty for the students to keep a track of all these concepts and implement them in their assignment. Moreover, they also fail to perform market research, they struggle with the aspects that need to be researched, researching about competitor’s strategy and formulate plans. As these things are not cakewalks and require an extensive research of its applications in a specific state. Apart from this, the assignment on marketing research is lengthy and requires more time and thus, students are unable to meet the specific deadlines.
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Using methodological approach, marketing research is classified into two categories.
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