The distribution strategy of a company aims at getting the product they have produced in the most economical and the safest way to the consumers. In our distribution strategy case study we analyze real companies and provide the case study on them, a different company and a different case study, time and time again. The steps that a business takes in the process of ensuring an optimum distribution are:

1. Access the consumer or the ultimate receiver of your product – It is important to do a market research in order to find out about the consumer, this is the first step and probably the most vital in this process as it is the consumer who is the final critic.
2. Establish the method of distribution – The second step in the process is to establish or select a method of distribution that best suits your business model and which can reflect more profit. The two generic methods are direct and indirect distribution.
3. Analyse the distribution tools – Once the method of distribution has been identified, you need to examine the various players or intermediaries in the sector and how best to utilize them and which ones to avoid, so the business makes the maximum profit.
4. Distribution channels – Once the distribution method has been defined and identified the next step is to choose from the three channels of distribution, and they are; intensive distribution, selective distribution, and exclusive distribution.
5. Managing the channels – In this step, you have to monitor the channel in order to ensure that the desired profit is achieved.

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