Segmentation positioning is a strategic technique in the modern marketing which refers to the classification of a diverse market into different groups with similar characteristics of customer's demand and requirements. Generally, there are three stages of marketing model, i.e. segmentation, positioning, targeting that helps a marketer to determine the kinds of customers exist and to position a product or service in the market to get the best output. A large portion of management involves studying the concepts and techniques employed in marketing that really confuses the student's mind as it is not possible to gain knowledge on every concept. Moreover, there are several complicated applications and topic in segmentation positioning that needs a vast experience to grasp efficiently.
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