Marketing research can be defined as the process of gathering information of the market in order to sell goods or services. It is mainly done by the organization itself or sometimes by a third party who are specialized in the field of market research. This concept of marketing management helps the students to gain a lot of knowledge regarding the condition of the market and also makes them understand the tips to increase the share of profit. However, some students encounter dozens of issues when they are assigned to execute market research assignments and projects. Not only theoretically, they also get stuck practically into the webs of market research techniques as they are unable to provide the exact amount of data from the rest.
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Executing marketing research assignment can sometimes be a hefty job for the students who are in the field of marketing management. Being the most crucial topic of management, it constitutes about 15-20% weight of the total grade. The topic involves a lot of concepts and terms and hence creates a lot of difficulty for the students to keep a track of all these concepts and implement them in their assignment. Moreover, they also fail to perform market research, they struggle with the aspects that need to be researched, researching about competitor’s strategy and formulate plans. As these things are not cakewalks and require an extensive research of its applications in a specific state. Apart from this, the assignment on marketing research is lengthy and requires more time and thus, students are unable to meet the specific deadlines. In case, if they meet the deadline then their quality of the assignment suffers to a great extent.
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Marketing research is classified into two categories on the basis of the target market.
Using methodological approach, marketing research is classified into two categories.
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You are required to perform a background analysis, gathering necessary information to produce a ‘management quality’ report which should include the following Develop a Project Charter which includes background analysis, stakeholder analysis, goals and deliverables of the project, critical success factors, and the estimated resources
Using the 50-50 Rule, what is earned value for this project,Using the 0-100 Rule, what is earned value for this project,Note the discrepancy of earned value figures when using the 50-50 Rule and 0-100,Why is there a discrepancy, Which Rule should we use? Explain your rationale.
Using the cost data in the cost table above, create a cumulative cost curve comparing actual versus planned costs Using the schedule data in the schedule table above, create a Gantt chart comparing actual versus planned schedule performance Summarize in words what you see project status to be at this time. What do you predict regarding the final cost and final schedule for the project?
Create a comprehensive plan for the project. Complete a Stakeholder Register. Once you've identified your stakeholders on the Stakeholders Register, document their communications needs on the Project Communications matrix. Project charter is attached for your reference
Research the product development and marketing of an ethical wine or food product with reference to how the principles of ethics and sustainability are applied in terms of a mission, vision and values section in a business plan.
Develop a neat network diagram for the project based on the principle of starting every task as soon as possible. Assume that sufficient contingency has already been built into the individual duration estimates.Based on this analysis, create a neat and accurate Gantt chart for the project. Use landscape format.
The project Manager decides to hire you as a consultant to help develop the project further.What advice would you provide the PM in determining the Early Start/Free Slack (ES/FS) for an activity with two predecessors?Draw a Gantt chart for the project and superimpose the slack on the chart?